Resources for Implementers
Branding and Marking Guidance
USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign Assistance Act be identified appropriately overseas as "American Aid."
Requirements for assistance awards are further detailed in the Final Rule titled, "Administration of Assistance Awards to U.S. Non-governmental Organizations (NGOs); Marking Requirements." that was published by the Federal Register on August 26, 2005.
USAID has prepared a set of templates to guide preparation of branding and marking documents for new projects:
- Templates for assistance awards (grants and cooperative agreements)
- Templates for acquisition awards (contracts and similar instruments)
Graphic Standards Manual
The complete Graphic Standards Manual is 9.7 mb. If you are on a slow Internet connection, you may download the manual's individual sections, listed below. All documents are in PDF format.This version of the manual is optimized for printing.
Please note: The USAID Graphic Standards Manual was written before the finalization of ADS 320. Inconsistencies between the GSM and the ADS chapter exist. ADS 320 should be used in the case of inconsistencies.
Graphic Standards Manual - Complete (9.7 mb)
- Forward (396 kb)
- Section 1: Brand Summary (491 kb) Please note that guidance on contractor business cards and cover pages for reports is no longer applicable- refer to ADS320).
- Section 2: Graphic Identity (960 kb) the USAID identity placement, background colors, typography, and the standard USAID color palette.
- Section 3: Sub-brands (234 kb)
- Section 4: Brand Applications (2.7 mb) USAID identity on banners, signs, T-shirts, plaques, etc.
- Section 5: Templates (941 kb) sample press releases, PowerPoint presentations, success stories, etc.
- Section 6: Imagery (1.5 mb) USAID guidance on photographs.
- Section 7: Publications (2.5 mb) standards for publications that are “about the project”.
USAID Identity (“logo”)
The USAID Standard Graphic Identity is an official U.S. Government symbol, and any alteration, distortion, recreation, translation or misuse is strictly prohibited. Please consult the USAID Graphic Standards Manual for detailed guidance on usage of this mark in print publications and on web pages. Non-scalable file formats are saved at a 600dpi resolution.
A number of digital file formats are available for download for various purposes. The files available are each optimized for a variety of applications, for both print and on-screen communications, to ensure easy adherence to these guidelines. All versions of the identity are available in print and web colors in the horizontal and vertical formats, in English, as well as in other relevant language. In addition to the “short” version of the identity, you can also download the subbrands – such as “USAID/Kazakhstan” in various applicable languages- please scroll down for more information about them.
If you need the English-language “short” USAID identity, go to these pages:
- For print purposes: http://www.usaid.gov/branding/downloadsprint.html
- For web purposes: http://www.usaid.gov/branding/downloadsweb.html
If you need:
- translated versions of the “short” version of the USAID identity for Central Asian countries – click here
- English or other-language “country sub-brands” – e.g., USAID/Kazakhstan, USAID/Central Asian Republics– click here
USAID/Kyrgyzstan Outreach Templates
To assist staff, grantees, and contractors in their branding and marking compliance efforts, USAID has customized a number of templates for each of Central Asian Republics:
Success Story: guidelines; review our model success story.
Case Study: guidelines; review our model case study.
First person: guidelines; review our model first person story.
Before and After: guidelines; review our model before and after photographs and story.
Photo and Caption: guidelines; review our model photo and caption story.
USAID's Development Experience Clearinghouse (DEC) is the largest online resource for USAID funded technical and program documentation, with over 63400 documents available for electronic download. USAID regulations require that all USAID implementers submit their reports and produced programmatic materials to this depository. Click here to learn how to submit documents to this depository.
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